Case analysis on the global automotive industry in 2009 essays

Road Ahead The Indian auto industry is likely to see a growth of per cent in sales inaccording to a report by the global rating firm, Fitch. Price Competition - Advertising battles may increase total industry demand, but may be costly to smaller competitors.

Many suppliers rely on one or two automakers to buy a majority of their products. In the absence of these, an acquisition strategy may be prohibitively costly to the acquirer. By beating rivals into the market, the first-mover can consolidate its position and compete more effectively Pearsoned.

Also, the current trends of increasing demand and interest for higher fuel efficiency and advanced electronics present the opportunity for Toyota to focus its innovation on these directions.

Companies in this industry manufacture everything from door handles to seats. Rubber Fabrication - This includes everything from tires, hoses, belts, etc. Maruti Udyog has set up the second car plant with a manufacturing capacity of 2. Hyundai and Tata Motors have announced plans for investing a similar amount over the next 3 years.

As a result, suppliers are extremely susceptible to the demands and requirements of the automobile manufacturer and hold very little power. Indian auto industry, promises to become the major automotive industry in the upcoming years and the industry experts are hopeful that it will touch 10 million units mark.

NANO is the only player so it has the price freedom but as the Maruti and Honda are also planning to launch the car in the same segment the price competition will start. The emergence of foreign competitors with the capital, required technologies and management skills began to undermine the market share of many automobile companies.

Ford joint venture created in For example mergers between Daimler-Benz and Chrysler in and between Hyundai and Kia, the association between Renault and Nissan and the takeover of Mazda, Jaguar and Volvo by Ford are some of the most significant examples of this consolidation.

With the Indian middle class earning higher per capita income, more people are ready to own private vehicles including cars and two-wheelers. The auto manufacturing industry is considered to be highly capital and labor intensive.

Free Business essays

The potential for conflicts and disputes is one of the biggest disadvantages present in a joint venture. India is up-and-coming a significant manufacturer, especially of electrical and electronic equipment, automobiles and auto-parts. Can you easily switch from one supplier to another one?

Also a very large number of joint ventures have been set up in the auto-components sector and the pace is expected to pick up even further. Strong brand image Global supply chain Rapid innovation capabilities Toyota has one of the strongest brands in the global automotive industry.

Conclusion The average person can't come along and start manufacturing automobiles. This requires additional capital expenditure which tends to eat up company's earning. Porter's 5 Forces Model of the NANO car There is continuing interest in the study of the forces that impact on an organisation, particularly those that can be harnessed to provide competitive advantage.

This part of the SWOT analysis shows that Toyota could improve its performance through adjustments to reduce the weaknesses based on its organizational structure and culture. Thus the price is kept checked in this manner.

Suzuki Motorcycle India SMIPLa wholly-owned subsidiary of Japanese auto major Suzuki Motor Corporation, plans to double production capacity of its two-wheelers tounits by the end of the current fiscal year.

More than ever, itis becoming easier for foreign automakers to enter the Domestic market. Production Although the sector was hit by economic slowdown, overall production passenger vehicles, commercial vehicles, two wheelers and three wheelers increased from International joint ventures are viewed as a practical vehicle for knowledge exchange, international corporates learn about customer preferences, behaviors, best distribution list from the local firm and the local firms gain technology transfer which can contribute to the performance improvement of local companies Wikipedia, Side by side with fresh vehicle sales growth, the automotive components sector has witnessed big growth.

The domestic auto components consumption has crossed rupees crore and an export of one half size of this figure.

The massive demand of used cars indicates that cars are becoming increasingly popular. Market Share At present major Indian, European, Korean, Japanese automobile companies are holding significant market shares.

Consumers are very price sensitive, they don't have much buying power as they never purchase huge volumes of cars Indian automobile industry has achieved splendid achievement in the recent years. This trend from the perspective of MNC puts many component segments under threat. Volkswagen has set a target to localise production in India to about 80 per cent in years from the current levels of almost 50 per cent as it seeks to offer cars at more competitive prices.

Dollar Developing markets present the opportunity for Toyota to increase revenues by further penetrating these markets. The United States has seen then been overtaken as the largest automobile producer by Japan in the s, and subsequently by China in As Ford was one of the first foreign companies to enter the Indian automotive market they had a First-Mover advantage.

Signs of Change Lang, Collie and Zhai, highlighted in their article the fact that emerging markets are now the growth engine of the car industry.Essay Case Study Movie Exhibition Industry.

Strategic Analysis of Movie Exhibition Industry By: Kim Saline February 24, Objective: To provide an analysis and make recommendations to increase revenue in the movie exhibition industry. An Analysis Of The Global Automotive Industry.

Print Reference this. Published: 23rd March, Last Edited: It also distinguishes price from performance and that in the case of a car, a lot of people, seek value more than price. () Global Automative Retail. [report] DATAMONITOR () Global Automative Retail.

Free Business essays

[report]. Toyota Case Study Analysis; Toyota Case Study Analysis. Words Oct 18th, 7 Pages. Toyota From: the most notable is the difference between Toyota’s manufacturing processes and those in use by the majority of the automotive industry, including the large automobile manufacturers in the United States.

Toyota Case Study Essays. Abdullahi Miriam PO The EU and the Global Economy PORTER DIAMOND THEORY Case study: German car industry Date of submission: 16 November Global Automobile Industry in Words 6 Pages A thorough analysis of the external forces that shaped the global automotive industry in reveals how the rivalry between established car makers set the stage for some to successfully survive the global recession while others were forced to seek Chapter 11 bankruptcy.

Case Analysis, Tata Motors International Business and Economics Amsterdam Business School, Introduction Tata Motors is an automotive company to take notice of. Representing the evolving Indian population and growing economy of one of the world’s key emerging markets, it is a market leader for commercial vehicles and third for passenger.

Download
Case analysis on the global automotive industry in 2009 essays
Rated 5/5 based on 20 review